For fishing brands, tackle manufacturers
and tackle shops
Predictable demand for your fishing business — in 90 days.
A video shoot at your place, ads that sell, and a page where anglers buy or enquire — all from one team, built by people from the industry. After that, you see every week what every euro brings in.
The agency built only for the fishing industry
The state of the market
This industry is years behind in marketing. That is exactly your opportunity.
"People are buying less."
The demand is there. It just lands with the brands that are visible at the moment someone buys.
"It's different for us."
The reasons anglers buy are always the same. Hardly any brand speaks to them properly.
"The big players have bigger budgets."
True. But attention is cheaper in your market than almost anywhere else — if you know how.
The real reason: no system.
A video here, a post there, a trade show now and then — but no funnel that turns it into predictable revenue.
One system, three routes
No matter how you sell.
We build demand among anglers. Where it flows — your shop, your retailers or both — is decided by your business model.
Retail only
Demand gets you on the shelf.
Shops order what anglers ask for. We build the pull at the end customer that fills your pre-orders — and keeps you on the shelf.
Retail + own shop
Grow your own shop without upsetting your retailers.
We know channel conflict from both sides. We build pricing, offers and campaigns so both channels stay protected.
Own shop only
Full control, full margin.
Ads, email and shop work as one — a system that sells and shows you every week what a customer costs.
This is where we come in
One system, built in 90 days.
Funnel, video shoot and campaigns — not separate services, but one process where every part feeds the next. This is what it looks like:
Week 1–4 · Foundation
Landing page, tracking, and a shoot on the water and at your business — real catches, real people. From that come finished videos and ads.
Week 5–12 · Campaigns
Your campaigns run — Meta, Google, email: what your brand needs, not our template. A report every week: spend, sales, cost per customer.
Day 75 · Decision
You see in black and white what the system delivers and what can be scaled. Then you decide. No automatic renewal.
Results, not claims
Numbers from the industry. Not from the brochure.
A selection of systems we have built for fishing brands — from tackle to bait to sunglasses.
25× ROAS
Carplounge Tackle · Own shop, Europe
Every advertising euro brought back €25 in revenue — sustained over weeks, with Meta, Google and email working together.
+120% revenue
Headbanger · Direct-to-consumer, EU & USA
In the first two months of working together, compared with the previous year — monthly revenue normally seen only in peak season.
"We can grow now without it depending on luck."
Carp Expo · Retail + end customers
Ticket sales grew so strongly that the show had to move venues. "Ad Social made the business scalable again." — Marcus Sippel-May, organiser. Watch the video here (in German):
By the way: many of our retail cases we are not allowed to talk about publicly — in a call, we show you what fits your sales model.
Why us, of all people
Industry knowledge is one half. Marketing is the other.
Most people only have one of the two. That is why marketing so rarely works in this industry.
We fish ourselves
Why an angler buys, what looks real on the water and what smells like advertising — we don't need to research that. We just also happen to know marketing.
38 brands seen from the inside
Pre-orders, trade show planning, seasonal business: you don't have to explain the industry to us. That saves you the first three months.
Creators in Europe and the USA
If your brand needs more than one shoot day, anglers from our network deliver footage — including in markets you don't travel to yourself.
Today's channels, not 2015's
From affiliate programmes to TikTok Shop: we use what drives revenue today — exactly what almost nobody in this industry does.
No industry tourists
We're not new to the water.
0
Fishing brands
0
People in the team
0
Years in the industry
0
Days to a working system
Founder & passionate angler - Thilo Schulze
"The bait has to appeal to the angler, not the fish."
That's exactly where most brands lose. At 18, I was standing on the bank at Nash Tackle in Essex as a cameraman. After that I built Nax Stream — the stream for carp anglers — and sold it successfully after four years. Since then I've worked with 38 fishing brands in six countries, from Rapala and Daiwa to Zeck Fishing. I've sat on your side of the table — and I know this industry rewards anyone who simply gets the important things right.
Let's both be honest
Two to three new partners a month. Not everyone.
As a rule, we work with only one brand per discipline and market. Whoever starts with us keeps that head start — your competitor won't get the same system.
Then we should talk
You run the company
Owner-led, short lines, fast decisions.
Your business works
Brand or shop, proven in the market — we scale, we don't invent.
You want to sell predictably
Instead of hoping again every season.
You can deliver
When demand rises, you have stock and logistics under control.
Then better not
Pure distributors
Without your own end-customer business, the system has no leverage.
"Let's try some social media"
We build sales channels, not channel maintenance.
Results by next week
Our system takes 90 days. Others sell miracles.
No advertising budget
Without reach, nothing can be tested properly.
More ticks than crosses? Then fill in the form below. If not, you've just saved yourself a call that wouldn't help you.
Step 1 of 3
Let's check if it's a fit.
Four short questions — then Thilo gets in touch personally with a proposed time.
Do you run the company yourself?
Before you have to ask
What you want to know now.
What does it cost?
Does this work for my discipline?
We only sell through retailers — is this any use to us?
Will this upset our retailers?
How fast will I see results?
I don't have time for marketing.
You've read everything
In three months you'll have a system — or the same season as always.
Four questions. Then you'll know whether it fits — and if not, why not.
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